Aqua was born the idea of the deceased Tirto Utomo (1930-1994). He initiated the birth of the industry bottled water (bottled drinking water) in Indonesia through PT Golden Mississippi on February 23, 1973.
Aqua's name has now become a generic name of the product in Package Drinking Water (bottled drinking water) is similar in Indonesia. Take a look around us, how many people we encounter the name of Aqua as they were about to buy bottled drinking water in the shop or store? And note also, there are buyers who rarely protest when they were given VIT, RON 88 or ADES by the seller even before they ask for "Buy Aqua one .."
It's probably happened because Aqua is a pioneer of bottled drinking water business and become the largest manufacturer of bottled drinking water in Indonesia. Even its own market share currently includes Singapore, Malaysia, Fiji, Australia, Middle East and Africa. In Indonesia alone, they control 80 percent of sales in the packaging of gallons of bottled drinking water. As for the overall market share of bottled drinking water in Indonesia, Aqua controls 50% of the market. Aqua currently has 14 factories spread across Java and Sumatra.
Aqua bottled drinking water manufacturers, PT. Golden Mississippi (later named PT Aqua Golden Mississippi) who take shelter under PT. Tirta Investama (hereinafter, in this paper will be referred to as the Aqua course, to represent the corporation manufacturer of bottled drinking water), was established on February 23, 1973 by Tirto Utomo (1930-1994). His first factory was established in Jakarta. Since then, the Indonesia began to change fundamentally one habit to get used to consuming bottled drinking water, buy water.
Danone, a French multinational corporation, ambition to lead global markets through three core businesses, namely: dairy products, bottled drinking water and biscuits. For dairy products, Danone now occupies the number one position in the world with a market share of 15%. As for bottled drinking water products, Danone is also ranked first claimed to have the world through brand Evian, Volvic, and Badoit. To be able to maintain itself as the world's number one manufacturer of bottled drinking water, Danone certainly have to fight hard to hold the onslaught of Coca-Cola and Nestle.
To add to its strength, Danone began to enter the Asian market, and took over the two bottled drinking water companies in China. Realizing the power of small Aqua unspoiled by Coca-Cola or any other corporation, Danone Aqua hastily approaching. Finally, on September 4, 1998, Aqua officially announced the "unification" of both companies and coincided with the turn of the millennium, in 2000 launched a product labeled Danone Aqua-Aqua. In 2001, Danone increased its stake in PT. Tirta Investama from 40% to 74%, so that Danone later became the majority shareholder of Aqua Group.
Aqua Beverage Company History systematically:
1973
PT AQUA Golden Mississippi was established as a pioneer of the first mineral water company in Indonesia. The first factory was established in Jakarta.
1974
AQUA first production was launched in the form pack sizes 950 ml glass bottle factory in Jakarta. Price per bottle is Rp.75, -
1981
AQUA decided to replace the original raw materials from wells drilled into the mountain spring water that flows themselves (self-flowing spring).
1984
AQUA second factory was established in Pandaan in East Java, as an effort to get closer to consumers residing in the region.
1985
AQUA product development in the form of 220 ml PET packaging. This makes the development of AQUA products become more qualified and more safe for consumption.
1993
Organizing Care program AQUA (AQUA Cares), as a step AQUA recycling plastic bottles into a plastic material that can be reused.
1995
AQUA mineral water plant became the first to apply the system of production in line at the factory Mekarsari. Processing and manufacturing of bottled water AQUA done simultaneously. The results of in-line system is newly created AQUA bottle can be filled with clean water immediately at the end of the production process., So that production processes become more hygienic
1998
The unification group DANONE AQUA and on September 4, 1998. This step affects the product quality improvement and putting AQUA as a producer of mineral water in containers (bottled drinking water) is the largest in Indonesia.
2000
To coincide with the turn of the millennium, launched a product labeled AQUA Danone-AQUA.
2001
DANONE increases shareholding in PT Tirta Investama from 40% to 74%, so that later became DANONE AQUA Group's majority shareholder.
AQUA presents a new glass bottles 380 ml on 1 November 2001.
2002
Major floods that hit Jakarta in the early years of moving companies to help people and also the AQUA own employees are exposed to the disaster. AQUA won a landslide victory in the arena of Indonesian Best Brand Award. Entry into force of the Joint Working Agreement [CLA 2002 - 2004] on June 1
2003
The expansion of production activities AQUA Group followed by the inauguration of a new plant in Klaten at the beginning of the year. Efforts to integrate the company's work processes through the implementation of SAP [System Application and Products for Data Processing] and HRIS [Human Resources Information System].
2004
Launch of new logo AQUA. AQUA presents the natural purity of both the content and outward appearance. AQUA AQUA Splash launches new variants of Fruit, bottled water types are given essences fruit flavors of strawberry and orange-mango. The launch of this product AQUA strengthen its position as a manufacturer of beverage.
2005
DANONE help tsunami victims in Aceh. On the 27th sept, AQUA produce MIZONE, nutritious beverage that is a product of DANONE. MIZONE comes in two flavors, orange lime and passion fruit.
Tidak ada komentar:
Posting Komentar